Seriously, our team of vitamin experts and scientists has answers.

We Want You To Ask Questions!

If there’s no added sugar, how does your vitamin taste so sweet?

Instead of including added sugar, our vitamins are sweetened with monk fruit extract — a super-fruit that is sweeter and tastier than sugar for a taste kids love. Each vitamin also includes a touch of mannitol — a sweetener found in strawberries and pumpkins and often recommended by dentists.

Wait — how much sugar is in a typical children’s vitamin?

Up to five grams of added sugar, which at five grams is as much sugar as in an Oreo cookie — typically given by parents to kids every day as a way to be “healthy.”

How bad is the sugar epidemic?

According to the numbers, 98% of kids eat too much added sugar, which can lead to lifelong problems with childhood development, mental health, obesity, and more. We are only now beginning to understand the negative effects of daily sugar intake, which is why our vitamins will never contain added sugar.

How healthy is your vitamin?

Our vitamin is made with 15 essential vitamins and minerals and includes a blend of 12 fruits and vegetables — and is sweetened with zero added sugar and zero gummy additives. It’s dynamically formulated by a team of pediatricians and nutritionists to fill in common gaps based on modern nutritional guidelines. It’s also gluten-free, GMO-free, nut-free, and pretty much everything good you can think of.

What are your vitamins made with?

They’re made by taking 15 essential vitamins and minerals and a blend of 12 fruits and veggies, then combining them into one super-charged daily vitamin.

Does my child really need a daily vitamin?

The short answer is probably yes. According to the numbers, more than 90% of children don’t reach their recommended levels of fruits and vegetables. Hiya helps fill in common nutritional gaps without being a sugar-coated gummy vitamin, which unfortunately has become the default way for kids to be healthy. As always, when making any decisions about vitamins, we suggest consulting with your pediatrician or dentist for a recommendation and further information about any risks associated with added sugar and gummy additives.

When should I give my child their vitamin?

We suggest your child takes one vitamin per day with a meal — either breakfast or dinner — though you may take our vitamin with or without food.

What ages should take your multivitamin?

Our vitamin is designed for boys and girls starting at age 2 through mid-teens. Since safety is a top priority, for kids 3 and under, we ask that parents use their best judgment to make sure their kids are supervised and can chew thoroughly. Please consult a pediatrician where appropriate.