Kids today are often overstimulated – whether due to excess screen time, processed food, social media, lack of outside play, and more. The result is unfortunately many kids have a difficult time winding down both their body and their mind, which can translate to general unease, restless sleep, and sub-optimal development. While the nutrients we select are not the only way to relax and restore, they can be a key component for all types of kids.

Our Bedtime Essentials include a blend of vitamins and minerals known to support a variety of nighttime functions. For example, L-theanine is an amino acid known to support calm and relaxation while b6 is a key vitamin known to support brain restoration in kids. As with our other products, as experts learn more about what exactly takes place during relaxation and wind down, our formulations will always take the latest science into account.

Our daily multivitamin includes 15 essential ingredients known to support immunity, development, and more. On the other hand, our daily essentials include unique vitamins expressly selected to support brain health, gentle sleep, calm and focus. You can think of our Bedtime Essentials as the ideal option for restoration and rejuvenation during the important period from winddown to wakeup.

Yes – each product serves a different purpose and includes a unique set of vitamins and minerals without overlap. All our products exist to complement each other depending on what you’re looking for.

Unfortunately, many bedtime products for kids include ingredients we don’t believe kids should take regularly at night. Added sugar is especially bad before bed, gummy additives can get stuck in teeth and contribute to cavities at night, and melatonin might not be necessary for the vast majority of kids and may instead contribute to unwanted issues.

Over the last decade, the number of pediatric ingestions of melatonin reported to poison control centers increased by more than 530 percent. While many of these situations were innocuous, about ten percent led to treatment at healthcare facilities. Additionally, many experts are asking increasing questions about melatonin and puberty. Our view is unless melatonin is prescribed by a pediatrician, melatonin among kids should be far less common than it is.

As with our other products, our nightly essentials is sweetened without sugar. Rather our tablet includes a blend of monk fruit extract — a superfruit that is sweeter than sugar for a taste kids love, and mannitol — a sweetener also found in pumpkins and strawberries.

While every family has their own nighttime routine, we suggest parents give this to kids before bed. That could be just after bathtime or during the witching hour – if you have one.